One company provides materials to another to use in the production of their own products. For example, this includes millyards or wholesalers providing lumber to general contractors to use those pieces to build their products. Additionally, there are account-based marketing campaigns and event marketing at tradeshows, etc.

Focused on how your message is being delivered. Outbound marketing occurs when a company disseminates its message to an audience. A good example is billboard advertisements, where the goal is to share specific information with people driving by.

This type of marketing strategy focuses on companies leveraging historical data and ‘tried & true efforts’ to craft a personalized experience for customers. This can encompass direct mail that features your name in marketing materials or grocery stores that provide coupons for items you frequently buy.

We specialize in partner marketing strategy, which necessitates two similar companies collaborating to create a unified message. A common example of this is one business sponsoring an event or service at another company. For instance, a café might offer free WiFi provided by Suddenlink.

PR marketing may not technically promote a product, but it’s an excellent way to increase brand awareness for your business. This is especially relevant in B2B marketing, because many (business) buyers will make decisions based on their understanding of your company’s position in the digital & print competitive landscape. 

Search engine marketing is the strategy of utilizing search engines. This can include content writing, paid advertisements, and suggested posts. It can also include organic SEO strategies, such as creating optimized content for higher rankings on Google.